What’s wrong with doing sales? Do people have to associate aggressive selling with sales all the time? Doing sales is fun!
The Nature of Doing Sales
Look, selling is part of human nature and Eric Cheong, Sales and Marketing
I found myself nodding in approval to every sentence he wrote in his article which was published in The Singapore Marketer Magazine.
Sales involve almost practically everything. You see, I can’t help but notice that doing sales is strikingly similar to clinching a job in a company.
Let me illustrate this with an example.
A Job Interview
During a job interview, you become the fish while the HR manager takes on the role of a fish buyer.
Let the fishy business begins.
#1: “We want to sell ourselves, sell a good impression of ourselves.”
Imagine yourself as a little gift box. You dressing is similar to the gift wrapping paper of the box.
Your resume is that cute little card that goes along with the gift box.
Let your fish scales shine and glisten under the sunlight.
#2: “A sale takes place when the sales person and the potential customer share a common ‘future picture’ and the product or service offered matched that ‘future picture’.”
Your employer will hire you if you fit the bill. He/she must be able to imagine you swivelling in that office chair and working in the company.
In other words, the company needs to regard you as part of the tribe.
It would be good if you have fish scales that match to the colour of their company logo.
#3: “Selling is a brain-to-brain transfer of information.”
Selling involves the left and the right brain.
Everyone knows that the left brain is engaged with analytical thinking and logic and the right brain, creativity and intuition.
During job interviews, you need to know how to switch on both sides of your employer’s brain.
To engage their left brains, you have to toss out every fact about yourself,e.g how many fish tournaments you’ve won and your qualifications in the underwater world.
To engage their right brains, boast about resilient you are when you are on land, how you battle out with a competitor or when you met a predator with huge fangs.
Here’s a tip
During a job interview, if an employer asked, ” With so many fishes swimming out in the sea, why do I particularly have to choose you?”
If I were you, I would say, “Because I’m the only goldfish who lives in the sea.”
You will be able to nail this interview right away.