The founder of La Mav, Tarj Mavi was also present to gave us a talk on ‘New Era of Skincare -achieving results with natural bio-actives’ as well as an introduction to La Mav products. Through her detailed presentation, I came to know more about how the product formula of La Mav products and how each and every scientifically proven Bio-Actives contributes to reverse the signs of aging in the skin.
1) Hi Tarj! I’m glad that you brought La Mav to Singapore for people who are pursuing the organic lifestyle. What got you started to develop your very own organic skincare range?
It is my pleasure to introduce La Mav to Singapore and through our products I am on a mission to bring a change in people’s lives towards organic lifestyle.
It was following the birth of my second child Jay in 2000 and I’d developed a severe case of postpartum pigmentation. I searched everywhere to find a skincare product that would diminish it. However finding a product that was safe, healthy and effective proved hard to find. I tried everything to ‘fix’ it! I was piling on heavy concealer, makeup and my skin became itchy, flaky, red and dry as a result. I took the advice of a dermatologist who prescribed Hydroquinone, which is essentially a bleaching treatment that made my skin hypersensitive to the sun and left it inflamed.
I knew there had to be a more natural alternative! The skin is the largest organ in our bodies and many of the products we use on our skin contain toxic chemicals that are absorbed through the skin and into the blood stream. I wanted to take my knowledge and experience and create a skin care product unlike any other on the market – LA MAV – based on healthy, effective, organic ingredients that are good for our bodies, good for the planet and good for generations to come. The one vital factor was that the products had to be 100% natural and Fully Certified Organic.
After extensive cosmetology research and development involving the evaluation of data in the augmentation of skin firmness, elasticity and hydration, La Mav was born. I have spent many years researching naturally derived active constituents that are free of all toxins (parabens, petrochemicals and synthetic ingredients). These constituents provide a potent result driven organic alternative for the repair, restoration and rejuvenation of the skin at a cellular level and provide outstanding age defying results.
2) What is the difference between natural and organic skincare?
I am amazed that so many of us think ‘natural’ and ‘certified organic’ are the same. In reality there is a lot of difference in them. Simply put by natural, it can be ‘derived from nature’ but still can be processed synthetically so it’s important to clarify that point first. Organic skincare on the other hand contains the purest form of ingredients that are grown, harvested and extracted in a way that does not use any synthetic inputs or genetically modified ingredients.
3) Organic skincare brands have been proliferating at departmental stores in the recent years. How can we consumers tell if these brands are 100% organic? What is the definition of organic skincare to you?
Products carrying an Organic Certification symbol assure consumers that products have been independently audited and approved.
While there is no national standard for skin care or cosmetics in Australia, there are numerous certifying bodies that approve organic authenticity. The requirements are that synthetically processed ingredients are not permitted and processes that are toxic or have detrimental effects on the environment are to be avoided – requirements that I wholeheartedly believed in and my products entirely epitomized.
Consumers are inundated with organic and natural claims and with frequent media stories and the Hollywood hype surrounding the potential health risks of conventional products, ‘organics’ are appearing everywhere. Consumers are waylaid by the labels which is not surprising considering the labeling standards in Australia for cosmetic products are open to all sorts of interpretation resulting in widespread and blatantly deceptive labeling practices. The marketing and labeling practices of these companies take advantage of consumer trust in the ‘organic’ labels and are cheating both consumer and certified organic companies – you can just about call anything organic and get away with it!
La Mav formulations are based on a unique combination of certified organic ingredients along with the most current and revolutionary scientific and cosmeceutical principles. To, ensure the highest quality for our customers we have certification from one of the strictest and highly regarded certification body recognized worldwide, the Organic Food Chain Pty Ltd. The Organic Food Chain’s logo is proudly displayed on each of our products along with the signatory for Safe Cosmetics, the Australian Made logo and Cruelty Free logo. We give you the confidence that you are buying a product that is 100% certified organic and pure by nature itself.
4) Is it true that natural organic skincare products can’t be store for a long period of time due to the absence of preservatives?
It is not entirely true.The shelf-life of organic skincare products is generally short but the products are manufactured with the natural preservatives. La Mav products have a shelf-life of 2 years from the date of manufacture.
5) Was it difficult to source for bio-active natural and organic ingredients in this genetically modified world?
The natural and organic wave started few decades back. This wave created a demand of cosmeceutical organic and natural bio-actives delivering results. A lot of major ingredient suppliers have undertaken a lot of research in this field in the recent years. As a result, we now have access to many natural and organic skincare ingredients that have been scientifically proven to deliver results.
6) How would you convince a non-organic skincare user to go organic?
I believe that education is the key! The consumer is non-organic only because no one has explained the benefits of organic way of living and dangers of consuming and applying chemicals on the skin that can be absorbed into the blood stream through the skin. Once people start learning the truth about organics, they do start taking control of their health and make a conscious effort to take their health seriously. Our skin is the largest organ in our body and it absorbs more than 80% of what we put on it. More and more people are turning towards the natural and organic skincare than ever.
7) Congratulations on your new upcoming launch of La Mav mineral cosmetics! Could you reveal to us a little more information about this new organic cosmetic line?
We are so excited to launch our mineral cosmetics range including Australia’s first certified organic BB Crème.
The La Mav Anti-Ageing Minerals will consist of eight products including an organic BB crème, mineral foundations, a sunkissed bronzer, shine-control mattifying powder and a vegan kabuki brush. 100% Pure Anti-Ageing Minerals TM infused with Vitamin C and cold pressed certified organic Rosehip Oil.
Key benefits of this range are:
– Infused with Vitamin C for Anti-Ageing
– Organic Rosehip Oil improves Hydration and Skin Texture
– Broad Spectrum UV Protection SPF15
– Long Lasting and is Water Resistant
– Perfect for all Skin Types and Skin Conditions
– Non-Comedogenic and Hypoallergenic
– NO Fillers, Bismuth Oxychloride, Parabens or Talc
8) Lastly, what is one La Mav product you would take with you if you are trapped in the Amazon forest?
It would have to be Antioxidant Rich Nightly Repair Nectar. When applied on the skin, the oil is quickly absorbed as its hypoallergenic properties mimic the sebum that is naturally present on the skin. As a result the skin’s natural pH balance is automatically restored.
I couldn’t wait for the launch of their organic cosmetics which has anti-ageing effects! Do check out my review on La Mav Skin Brightening range here.
To find out more about La Mav, do visit their website ( http://www.lamav.com/ ) and their Facebook page ( https://www.facebook.com/LaMav.Organic.Skincare)