Beauty, Hair

Having Great Hair is Like Eating Chocolates

What constitutes great hair? It all starts from within. Your hair needs to be strong and smooth. And for it to be strong and smooth, your hair needs keratin. A good keratin shampoo can help to regain strength and smoothness in the hair. That simply explains why TRESemmé launches TRESemmé Expert Selection in Singapore – Keratin Smooth and Platinum Strength. This latest addition of the Expert Selection products can help anyone to achieve gorgeous hair of salon standard right at home.In addition to this new launch of TRESemmé Expert selection in Singapore, TRESemmé has also announced their partnership with Artisan Hair which will be the first exclusive TRESemmé Salon in Singapore.


During the launch, we get to take visit Artisan Hair along Lorong Mambong, right beside Awfully Chocolate.

You got to take a flight of stairs up to this edgy salon which is started by Jonathan Boon.
There was a demonstration on how to blow-dry and style your hair after using the shampoos and conditioners from TRESemmé Expert selection. We also get to feel the models’ hair texture.

TRESemmé Keratin Smooth

Source: TRESemmé 
TRESemmé Keratin Smooth’s formulation is infused with Keratin which is the new buzz-word in today’s hair industry. This trend started all the way back in Brazil where keratin was used to treat curly, frizzy and wavy hair. It has made its way to US where it was popularly known as ‘Brazilian Blow-outs’ and today, we can also enjoy such salon-quality treatments right at home.Keratin shampoos work by supplementing your hair with keratin, a natural protein, to help keep the hair strong, smooth and soft. It adds a protective coat of keratin layer over your hair cuticle and this also protects your hair from further damage. However, hair stylist and professionals do caution the use of keratin shampoo and advised not to leave keratin shampoo on the the hair for too long as excessive keratin in the hair can also lead to hair breakage.

TRESemmé Keratin Smooth shampoo is formulated with lower sulfates to help restore protein and gently cleanse the hair. This range is suitable for colour-treated hair.

Keratin Smooth Shampoo (340g) – SGD 11.50
Keratin Smooth Shampoo (650g) – SGD 13.90
Keratin Smooth Conditioner (640g) – SGD 11.50
Keratin Smooth Masque (180ml) – SGD 12.60


TRESemmé Platinum Strength

Source: TRESemmé 

This range of hair products is designed to help fortify and strengthen the hair. The Advanced Renewing Complex helps strengthens hair’s natural protective barrier and protects it against hair breakages. This is great for those whose hair is constantly exposed to styling, heat and chemical processing which can weaken the hair over time.

Platinum Strength Shampoo (650g) – SGD 13.90
Platinum Strength Conditioner (340g) – SGD 11.50
Platinum Strength Masque (180ml) – SGD 12.60

My Thoughts

I’ve always thought that TRESemmé was a US brand of haircare products which are meant for salon use. It was only when I read up more on the brand that I discovered it was bought over by Unilever who has brough it closer to the masses especially with this salon-quality of products. They also priced
TRESemmé products affordably so that consumers can enjoy the salon-quality results from the comfort of their own home. Based on the reviews I’ve read, there are people who enjoy great hair results from this new range especially the Keratin Smooth range.

As with all skin and hair care products, I strongly advised that you test out the products with small amounts first to see how your body respond to it before deciding to make any bulk purchase or using it as your everyday-go-to product. As with all products, some may work for others while some may not.

Also, if you want to check out what are the prices like at Artisan Hair, here’s the price list which you can refer to.

During the launch, we also get to taste the divine chocolate cakes from Awfully Chocolate. Yes, having great hair is like eating yummy chocolates. You feel great on the inside and outside.
Artisan Hair
42A Lorong Mambong
Holland Village
Singapore 277696TRESemmé Expert Selection is exclusively sold in all Guardian Health and Beauty stores in Singapore.

For more information on TRESemmé products, visit their website:


About Author

I'm a digital content writer from Singapore who started blogging ten years ago as a hobby and won't stop till Jesus returns. Yoga and green smoothies keep me going.

Leave me a comment below!

%d bloggers like this: